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Media Planning - Wikipedia, The Free Encyclopedia
Media planning is generally outsourced to a media agency and entails sourcing and selecting optimal media platforms for a client's brand or Let's say the ad appeared in each of four television programs (A, B, C, D), and each program has a 20 rating, resulting in a total of 80 gross rating ... Read Article
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Media Buying - Wikipedia, The Free Encyclopedia
In advertising management, media buying is the procurement of media inventory. The media buying function negotiates price and placement for advertisements. Media Publicis's Vivaki and ZenithOptimedia, Interpublic's Mediabrands, ... Read Article
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